From Ambiguity
to What’s Next
Helping leadership teams get clear on the problem to solve, align on what matters and move forward with confidence.
Every engagement is led by me – no handoffs, no dilution. Just the work that helps your organization take its next step.
What Leaders Are Facing Now
When uncertainty rises, organization will default to doing more of the same with more urgency.
But speed without clarity only creates more uncertainty and frustration.
The real challenge isn’t the competition or even technology. It’s the lack of clarity.
You may be seeing:
– Competing priorities
– Endless discussions without decisions
– Different views of what “success” means
– Teams working hard without shared direction
– Solutions created before the problem is understood
The cost isn’t just delay. It’s ineffectiveness and lost confidence.
I help leadership teams rebuild confidence through shared clarity.
“Mark has a unique combination of business, design and academic expertise. This paired with his entrepreneurial acuity and his knack for “saying what needs to be said“ is what makes working with him so valuable. I’ve worked with him on numerous engagements spanning tactical, quick wins to long term vision setting and he has never disappointed.”
Judy Mellett
VP Product & Channels, LifeLabsImpact
This work leads to outcomes leaders can see and measure:
- $100M+ in accretive innovation opportunities
- Capital funding increased from $6M to $60M
- $30M in savings identified in 30 days
- New innovations identified and green-lit three hours, not three months
- Organizational alignment on a five-year strategy
- Company culture codified to support scaling
The pattern is consistent:
When leaders see clearly, they act decisively.
What I Do
I work with CEOs, Presidents, CHROs and senior teams to create the clarity to move with purpose and conviction.
1. STRATEGIC CLARITY
Defining where and how your organization delivers superior value. Replacing vague goals with real choices and clear trade-offs to drive decisive action.
2. LEADERSHIP ALIGNMENT
Getting leaders and teams building in the same direction. Surfacing tensions, generating new pathways and the confidence to move ahead.
3. INNOVATION CAPABILITY
Developing the mindset and behaviors that help teams adapt to change. Testing and learning especially when the way forward isn’t obvious.
The SETA Leadership Loop
A practical way for leaders and organizations to navigate uncertainty and decide what comes next:
SENSE — See what’s really happening
Slow down just enough to understand the signals, assumptions, and tensions shaping decisions.
EXPLORE — Expand the range of possibilities
Look beyond default moves. Identify the real strategic options.
TEST — Turn assumptions into evidence
Debates become data.
Decisions get de-risked through fast, focused learning.
ACT — Commit to the impact you want
With clarity and confidence, leaders choose and the organization grows together.
SETA creates the strategic pause before the push.
It’s the discipline that turns uncertainty into advantage.
Why Ittoma?
Ittoma is a boutique advisory practice led by me, Mark Leung.
Organizations trust me when the path ahead isn’t clear.
Clients value:
- One advisor — not a team — working with them end-to-end
- Complexity made accessible without oversimplifying
- Advice that is practical, grounded, and tailored
- Alignment built through truth-telling and co-creation
- A blend of empathy, innovation, and strategic rigor
- Capability that lasts long after the engagement ends
It’s not about doing more.
It’s about doing what matters — together.
Why Ittoma?
Ittoma is a boutique advisory practice led by me, Mark Leung.
Organizations trust me when the path ahead isn’t clear.
Clients value:
- One advisor — not a team — working with them end-to-end
- Complexity made accessible without oversimplifying
- Advice that is practical, grounded, and tailored
- Alignment built through truth-telling and co-creation
- A blend of empathy, innovation, and strategic rigor
- Capability that lasts long after the engagement ends
It’s not about doing more.
It’s about doing what matters — together.
“We developed an engagement to support our leaders in shifting culture and embedding new practices. I was impressed with how accessible and possible Mark made organizational innovation. He has an incredible talent for generating energy and engagement at all levels and I would highly recommend him as an innovation partner.”
Ilda Dinis
SVP CX & Innovation, Northbridge Financial“Mark is an innovator and connector. He always has fresh ideas and different ways of looking at opportunities. I’ve learned from Mark and benefited from the connections he has made for me.”
Trish Barbato
CEO Arthritis Society Canada“Mark has been fantastic to work with. I’ve had the pleasure of having him involved in enterprise innovation projects, training technical teams for design thinking, and supporting on product specific experience design. He’s highly collaborative, recognizes opportunities for improvement, and brings a wealth of knowledge to any team.”
Richard Meaney
Service Design, TELUS DigitalLet’s take the next step, together
If you’re navigating uncertainty or preparing for what’s next, let’s talk about how your leadership team can move forward with clarity and confidence.